Many Dealers begin their AMSOIL businesses by focusing on a particular product or application. For some, it’s motorcycles or diesel applications. For others, it’s snowmobiles or passenger cars. Beginning with what you know is a proven way to start a successful Dealership.
Unfortunately, some Dealers stop there. They fixate on the products or applications with which they’re most comfortable. The truth is, AMSOIL boasts one of the largest and most diverse product lines in the industry. A great strategy for growing your business is to leverage the entire AMSOIL product line by expanding sales to existing customers and branching out into new markets.
While most oil manufacturers have fewer than 300 SKUs available to customers, AMSOIL has more than 1,000. Our commitment to developing innovative synthetic lubricants for practically any application means we invest time and money in markets other companies may deem too small or unprofitable. Excellent examples include the dirt bike and snowmobile markets. We recently introduced AMSOIL Synthetic Dirt Bike Oil (DB40, DB50, DB60) following several months of laboratory and on-track testing. Racers and casual riders indicated a need for a dirt bike oil specifically formulated to deliver confidence in clutch feel, and we delivered. Similarly, years of testing and fine-tuning have gone into AMSOIL INTERCEPTOR® Synthetic 2-Stroke Oil (AIT), resulting in a respected, high-performance alternative to snowmobile manufacturer-branded oils.
It’s not just the power-sports market, either. Signature Series 5W-50 and 0W-40 Synthetic Motor Oil (AMR, AZF) allow you access to owners of high performance Ford* Mustangs* and Dodge* muscle cars, including the Challenger* and Charger*. This level of commitment allows you to approach nearly any market with high-quality products that help you gain new customers and earn more money.
As a Dealer, it makes sense to take advantage. Invest time learning the entire product line to expand your scope and leave your comfort zone. One of the AMSOIL advantages is that as a Dealer, you have, or will have, many great resources to learn. All those resources start in the Dealer Zone where you have all the services and resources to succeed in your AMSOIL business. A great place to start is the Dealer Sales Briefs in the Dealer Zone (Training>Training Materials>Dealer Sales Briefs). They cover the features, benefits and target markets of products recently introduced. Product data bulletins (Business Tools>Literature>Data Bulletins) are another excellent training resource.
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