Daytona Bike Week 2012 Kicks Off Friday

March 07, 2012

After months of preparation the 71st Annual Daytona Bike Week event kicks off in Daytona Beach, FL on Friday March 9th. As the Official Oil of the event, the AMSOIL message will be hard to miss as hundreds of thousands of bikers & spectators descend on the city.

Since 1937 and its humble beginnings as the Daytona 200 race, Daytona Bike Week has evolved into one of the biggest and most attended motorcycle rallies of its kind. The event spans ten days with a vast selection of things to do. Visitors will find something for every inclination. High-powered racing events, laid back cruises, parties, live entertainment and so much more ensure attendees leave with fond memories and plans to return next year.

AMSOIL will be on the scene in four locations, working hard to add even more exciting elements throughout the week. Spectators can enter daily drawings for free products, learn about our company and see why we are the Official Oil of the three largest motorcycle rallies in the nation; Daytona, Sturgis & Laconia. As an added bonus, we’ll have Fred Hayes’ HDT diesel bike on display right next to the Erik Buell bike at Riverfront Park on Beach Street.

While AMSOIL is sure to be installed in thousands of bikes already, there will be an AMSOIL oil change location on site for those that have not yet reaped the benefits our product is capable of. A week in the hot Florida temps without AMSOIL installed can wreak havoc on a bike, so we’ll be there making sure all bikers can ride hard and run cool. Look for us at any of the following spots:
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Riverfront Park on Beach Street
Daytona International Speedway
Destination Daytona
Sunshine Park Mall

Whether you are in the thick of the action in Daytona Beach or keeping up with it from home, AMSOIL will be offering full event coverage on our Facebook Events & Twitter pages. Be sure to check back often next week for the latest news and updates live from the 71st Annual Daytona Bike Week.

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